Welcome to the 2021 SKU Track 9 Virtual Showcase! SKU is the nation's first and leading consumer products accelerator, based in Austin, TX, and this year we are bringing our annual showcase to you virtually as part of the culmination of this year’s program. The program includes a best-in-class curriculum and mentoring from top CPG experts. Enjoy the pitches:
Shaz & Kiks (4:16)
Austin Sisters Kiku Chaudhuri and Shaz Rajashekar spent childhood summers in India watching their grandmother as she mixed natural ingredients from her kitchen and garden to create beauty concoctions rooted in old Indian Ayurvedic practices. Using what they learned, they decided to create their own product line last summer, starting with their Back to Your Roots Pre-Wash.
BeeFree (11:41)
BeeFree evolved from Jennifer Wiese’s desire to bake tasty gluten- and dairy-free treats for her autistic son. But navigating the world without gluten and dairy is no easy task. So, with the help of her mother (a.k.a Queen Bee) they set out to create gluten-free and dairy-free versions of their favorite recipes. Available in Clay’s Chocolate Buzz, Augie’s Original, Hagen’s Berry Bomb and Mae’s Apple Pie.
Agua Bonita (15:37)
Co-founders Kayla Castaneda and Erin PonTell met while working at a cold-pressed juice company that made juice out of surplus and ugly produce. Fueled by a passion to create something culturally authentic and healthy, they developed Agua Bonita, a healthy version of the traditional Agua Fresca Mexican Drink. Agua Bonita is available in two flavors: Cucumber Coconut and Watermelon Lemon.
Waka Coffee (25:44)
Growing up in Israel, founder Kovalevski was used to quality instant coffee, but when he moved to the United States, he was disappointed to find a lack of premium options. The category was known for such stale brands as Nescafe and Taster’s Choice. He decided to change that by creating an instant coffee that rivaled fresh brewed. To make Waka, he uses a freeze-drying method that preserves the coffee's aroma. Waka is available online in single-serving packs in a range of caffeinated and decaf options.
American Provenance (34:34)
Founder Kyle LeFond, a former middle-school science teacher, created the natural personal-care brand in 2015 after he realized the chemicals in his students’ body sprays and perfumes were giving him headaches. A class project revealed that most products were created by synthetic ingredients. He wanted to develop high-quality, all-natural products that are safe and effective. The products, which include deodorants, body wash and hand sanitizer, are sold in all 50 states at stores ranging from Whole Foods and Hy-Vee to yoga studios.
Green Girl Bakeshop (39:44)
Lisa Stoy grew up valuing high-quality, great tasting and authentic food. When she was diagnosed with a health condition and food allergies, she had to decide to adopt a plant-based lifestyle. Green Girl Bakeshop sprouted from the simple idea of creating allergy-friendly desserts that taste great and use whole, nutrient dense ingredients. Green Girl’s signature products are her ice cream sandwiches, available in such flavors as Golden Turmeric with ginger cookies, Fresh Mint-Chip with dark chocolate cookie and Vanilla Bean with chocolate-chip cookie.
Macro Snacks (46:02)
Macro Snacks was driven by founder Justin Wiesehan’s love of chips, coupled with his desire to eat a more balanced diet. He wanted to create a healthy high-protein alternative – a functional snack. Macro Snacks are available in seven flavors including Pizza Pie, Churro Loco and Spicy Chile Lime.
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