From one-off events such as the Olympic Games and FIFA World Cup to cycling tours, international sailing events and mass participation races, major sporting events share a unique relationship with the tourism market and can have a transformative impact on local and national economies as spectators and participants travel from across the globe to take part.
The travel industry as a whole sits at the heart of this trend. With leading expertise from Government, Rights Holder and Private Entities, this panel will give insight into the benefits and challenges of hosting major events and how they drive tourism -- what, when and why to host a major sporting event and how the travel market can benefit most. What does sport give that concerts or exhibitions cannot provide? Which sports offer the greatest opportunity to local markets -- and how can the travel industry capitalise on the boom?
Speakers:
Moderator: Matt Cutler, Editor, SportBusiness
Donna Taylor, previously London 2012 Head of Accommodation
Paul Dunphy, Winning Major Events New Zealand
Iain Edmondson, Head of Major Events, London & Partners
Laila Suhail, CEO of Dubai Events & Promotions Establishment
Sponsored by: EuroSport
See the WTM 2013 Sports Programme here: [ Ссылка ]
