UiTM MALAYSIA WON BRONZE AWARD FOR MOST CREATIVE VIDEO IN JAPAN

By Mel Rasidi and Fairoz Salleh

FUKUOKA – Universiti Teknologi MARA Malaysia won the Bronze for the Most Creative Corporate Institution Video at the 15th QS-Apple : Asia Pacific in Fukuoka, Japan. Simultaneously, UiTM improved its ranking in the QS-World Rankings Asia 2020 results climbing 18 steps to hit #119 in Asia and ranked #9 at home.

Founded by QS World Rankings-Asia, this year’s event is hosted by Kyushu University carrying the theme Industrial Revolution 4.0 and Ageing Societies: The Changing Role of Universities in the Asia-Pacific.

The theme seeks to not only explore how universities in the Asia-Pacific and beyond can give rise to new digital industrial technologies through excellent research and innovation while contributing to the positive growth of the society, but also to discover how these technological advancements can help overcome the impact of ageing populations on the global economy.

QS-Apple is the oldest Asia-Pacific international higher education conference and exhibition, with its first edition held in Singapore in 2005. Intent on creating an inclusive platform where all voices from the Asia-Pacific and beyond can be heard, QS-Apple acts to accelerate the advancement of higher education in the Asia-Pacific region. In the same breath, Creative Awards recognize the importance of creative and compelling designs in effective communication and brand building.

At the competition, UiTM was ranked top 5 in four categories besides being awarded the Bronze Award. In the past, UiTM received the Bronze Award for the Best International Print-Ads in 2017, and Silver Award for the same category in 2018 on top of being listed as a finalist in all categories. 2019 is a first for UiTM to be named contender in the video category through its Curated Ads Campaign entitled “Reconnect Your World” which was produced by a 19-member curation team consisting of academics, administration staff, students and alumni.

“RECONNECT” refers to the intellectual concept of BUDI as value in life narrating the elements of Family and People, Nature and Habitat, Spirituality and Peace, Good Health and Well-Being, as well as Unity and Harmony. The Ads Campaign features TVC, Print-Ads and Information Booklet which highlights the role of UiTM nurturing BUDI in education which eventually would reconnect people with the universe.

Spearheaded by InQKA and curated by GESTURZ through the cooperation of various departments, individuals and organisations namely the Faculty of Art & Design, Academy of Language Studies, Communication and Media Studies, Sports Centre, Library, Tuanku Mizan Mosque, UiTM alumni, Eco World, Berita Harian, New Straits Times, Bernama and Astro Awani, the Ads Campaign has proven that synergy is the key to driving UiTM to achieve global success. Congratulations, Universiti Teknologi MARA, thank you Japan, we look forward to participating in the next 16th QS-Apple : Asia Pacific next year. ~gesturz

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