KIRKWOOD - Every bakery has its secret ingredients and the Pioneer Bakery in Kirkwood is no exception.
"We are known for our classic cakes, gooey butter cakes, donuts and danish," said proud owner Scott Rinaberger.
But their recipe for success isn't just what they're serving but who's serving it.
One of Pioneer's hardest workers is the aptly named Derek Baker.
"When he's at work, he gets serious you know and takes his responsibilities the way I would hope every employee would," Rinaberger said.
But like the desserts they serve here, Derek has many layers. Serious yes, but silly too. It may help explain why he's become an internet star.
"So Derek has this very infectious personality, he's always talked about having his own YouTube Channel," said Jenna Baker, Derek's sister.
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