A new day is dawning for sophisticated luxury air travel with Etihad Airways, in a pair of spots directed by director Jim Weedon. The spots were produced by Bare Films UK. Weedon is repped in the US by GARTNER.

The stylish "Change" spot opens with beautiful imagery as daybreak pours through darkened clouds. Shafts of sunlight cascade upon Paris' Eifel Tower, while, overhead, a glistening Etihad plane soars through the air, its sleeping passengers stir from a peaceful slumber in Diamond First class. As our Etihad airliner touches down on the runway, a new era of luxury and comfort in air travel is ushered forth, with Etihad airline personnel greeting passengers - and an impromptu fashion shoot taking place on the tarmac. Air travel will never be the same.

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