In her tiny kitchen in Brooklyn, armed with just $100 in cash, Lisa Price transformed a hobby of mixing up fragrances in her home into the multi-million dollar beauty empire we know today as Carol’s Daughter. She began by selling her homemade beauty products at flea markets, but before long, celebrities—like Will Smith, Jada Pinkett-Smith, Jay-Z, and Mary J. Blige—became loyal customers and investors. But the road that led her here was filled with tough lessons, big risks, and even bankruptcy. Today, Lisa walks us through that journey and shows us how she transformed her side hustle into a full-time, multi million dollar gig.

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