Gold could shine again this Dhanteras , considered auspicious for purchases of the precious metal, but mainly for the big players, jewellers and industry executives. While small jewellers — mostly concentrated in rural areas but catering for a bulk of the country’s demand — predicted flat-to-modest rise in sales from a year before, the established ones expected sales growth in the range of 15-30%. This suggests a gradual shift in consumer choice from the unorganised to the organised sector. While Kalyan Jewellers — the country’s second largest retail jewellery chain — has already witnessed a 20-25% rise in advance bookings, both Popley Group and Anmol Jewellers estimated at least a 20% rise in sales. Apart from this, Sovereign gold coins, introduced by Prime Minister Narendra Modi on November 5 last year, will be sold at 383 outlets across the country.
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