As an online marketing consultant for dentists I get to see many dental practice websites, none of which I have built myself as I don't build websites, many of which work and many of which don't.
As I work closely with these practices able to see the conversion rates from the websites and have drawn up my top tips for ensuring that your website converts and actually does what it's supposed to do. In summary these are:
1. Don't bother with that fancy scrolling image thing that so many practices do on the home page
2. ensure your contact us tab is top
3. make your telephone number selectable text so that you can click to call from mobile phones
4. use an engaging video to keep visitors on the site longer and engage with them
5. have a call to action with a signup box on the right-hand side of the page which is viewable without scrolling
6. create the content of your page around the four elements of why, what, how and what if
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