The design of the Mammoth luxury coach as the name suggests, was inspired by the woolly Mammoth of the Ice Age – a majestic creature of its time. The Client's brief was to create a product film for the Mammoth bus that would showcase this unique design language of the of the bus.
With extensive research on the Mammoth animal, I came up with an ambitious storyboard of the woolly Mammoth transforming into a larger than life bus of present modern time.
This project involved an amazing collaboration of artists from Vancouver, Mumbai and Pune. Custom music was designed to take the story forward.
