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You’ve probably heard of the concept of “niching down”—specializing in a product or service rather than trying to do all the things—and that concept also extends to your customers. Instead of being everything for everyone, focus on your ideal customer. The person who cares so deeply about what you’re creating that they’re going to DM you with how excited they are for it to arrive. The person who eagerly tells their friends about their new favorite shop.That’s who is going to grow your business. Now, how do you identify them? Find out by tuning in to this video.

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