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Tune in on this episode with Kristen Yoder, CEO of the cannabis business advisory firm, Soil to the Oil, a trusted business advisor in the cannabis industry for over 14 years.
Kristen is someone I've always been excited to get to know and learn from. Listen and learn guys!
Timestamps
0:00 Intro
0:16 Getting to Know Kristen Yoder of Soil to the Oil
4:24 Sativa vs Indica
9:26 About Terpene Kit and How Psychoactive Drugs different in the cannabis industry?
16:59 GHA: Connecting People & Opportunity and Kristen explains why Industrial Hemp Keep repeating mistakes compared to other industries
19:16 How to start cannabis and hemp business & enter the industry
21:53 Industrial Hemp: People are not paying much attention
23:22 Human Resources: People capital
25:57 “If you don't build your dream, someone will hire you to build theirs”
27:29 The Future of the U.S. Hemp Industry: Your Voice Matters
27:58 What kind of voice needed for the Government side and Hemp side
32:54 How GHA can support Kristen Yoder in her advocacy
34:39 It’s Better to Invest in lobbying than Marketing
38:33 Kristen’s Favorite Supply Chain Operations in all of her jobs
41:01 What are cannabis terpenes and what do they do?
43:12 How to educate consumers
45:31 How do we bring Knowledge and Connect New Money, New Business in Industry
47:17 How to Get in touch with Kristen Yoder
50:57 How the Hemp Plant Could Save the Planet
51:50 Advice from Kristen Yoder
53:47 The Difference Between Cannabis and Hemp
54:21 Globalization with Hemp: Replacing the forest with hemp & How special hemp is to other crops?
59:27 Truth in Advertising
1:00:00 Problem with the Lab Testing Part of the Industry
1:01:15 Mandi Kerr and GHA believe that Hemp is the solution we need
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#globalhempassociation #mandikerr #realhemp #industialhemp #hempsaveearch #hempcommunity #hemplife #hempflower #gha #organic #health #wellness #hempbenefits
