In this video, Don Ivol of INF explains how insurance carriers now review your firm's website in an effort to try and get a better picture of you.
He also covers how to be as accurate as you can with the content on your website, Google My Business listing and social media profiles to give the insurance carriers an accurate picture of your firm.
This will also help them coordinate and confirm the information you list on the malpractice application and help drive the type of prospects to your website the firm wants to have as new clients.
