This year's European Carton Excellence Award - General Packaging Recycled Fibre winner was Van Genechten Packaging for its work with FMCG brand Ariel - using MM BOARD & PAPER cartonboard.
At the gala in Seville, Frederic de Somer told us what the award meant to the company and how it went about developing the packaging solution.
Van Genechten Packaging's ECOCLIC® folding carton for Procter & Gamble successfully tackles the challenge of replacing a plastic tub, containing dissolvable liquid pods, with a sustainable, folding carton alternative.
This innovative cartonboard solution, developed with MM BOARD & PAPER cartonboard, not only replaces thousands of tonnes of plastic, but also optimises logistics by being delivered in a flat, pre-glued state. Unlike the original tub, which consisted of two plastic components and multiple labels, the ECOCLIC® comprises just two components - the tray and hood - to reduce complexity in the supply chain. And combined with the Ariel All-in-1 pod, that allows the consumer to wash clothing at a lower temperature, the carbon savings of this product are exceptional.
Additionally, the clever integration of the child-safe closure provides a satisfying 'click' sound, serving as confirmation when closing the packaging. The ECOCLIC® successfully demonstrates that sustainability and functionality is achievable.
Learn more about the amazing packaging design, and the other winners, here: [ Ссылка ]
---
About the European Carton Excellence Award
Hosted by Pro Carton and the European Carton Makers Association (ECMA), the Award challenges partners from across the supply chain to showcase their most innovative cartonboard packaging designs.
Categories in the European Carton Excellence Award are:
General Packaging – Virgin Fibre
General Packaging – Recycled Fibre
Food & Drink Packaging – Virgin Fibre
Food & Drink Packaging – Recycled Fibre
Every entry is automatically put forward for the Carton of the Year Award, and entrants can additionally enter for a Sustainability and/or Innovation Award at no extra cost.
A prestigious panel of packaging experts representing different industry stakeholders choose each category winner plus platinum and gold winners by assessing each entry against rigorous criteria including graphic and structural design, production techniques, cost-efficiency, ecology, innovation and convenience.
For more information click here: [ Ссылка ]
