Online review management is the secret sauce to thriving in the digital world. With reviews becoming a deciding factor in winning or losing customer trust, it’s more important than ever to use technology and smart tactics to manage reviews on the web and social media to boost business.

As author and CX leader Dan Gingiss said in our CX-Wise episode 5, customer complaints are good for business. Because for every customer that wrote that review, there will be 100 more who didn’t. While enough has been said about the need to respond to negative reviews, there’s value in responding to happy customers and positive reviews too if you’re serious about building a loyal community around your brand.

0:00 Introduction
0:04 How do reviews impact business strategy
0:32 Avert brand crises through review management
0:46 Attract potential customers through reviews
0:57 Invest in brand trust through online review management
1:17 Summary and conclusion

The key is to not stress over online reviews but use them as a litmus test of your brand’s reputation online.

The benefits of online review management are multi-fold. A survey reports that more than 88% of consumers are swayed by online reviews. So it’s in your brand’s interest to respond and manage reviews before they snowball into a crisis or leave a bad impression on potential consumers. Bite the bullet and respond to them – even if they are negative. Treat it like a virtual chat and you may even be able to turn the negative reviews into positive ones through communication. 🙌

Another thing, use the right tools to streamline online review management without increasing your team’s workload and stress.

And, if you’re looking for a customer experience management tool that lets you handle customer interactions and reviews across platforms then check out Sprinklr’s review management software which is powered by advanced AI. [ Ссылка ]

Sprinklr has the capacity to pull your brand’s online ratings and reviews from 30+ digital channels together under one unified dashboard, enabling you to respond to them in time while developing meaningful connections with your customers. 🚀

Wish to learn more about social media reputation management? Learn more on this page: [ Ссылка ].

Or you can check out this blog on how to effectively manage your online reputation [ Ссылка ].

Don’t forget to subscribe to our YouTube channel for more videos about online reputation and review management, social media marketing, CX, call center agent wellness and productivity, unified-CXM, and more. See you again next time.

About Us:
At Sprinklr, our mission is to enable every organization on the planet to make their customers happier.

Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

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