In this session at Amplify 2018, Casey Winters (Growth Advisor to Airbnb, Eventbrite, & more | Former Growth Product Lead @ Pinterest) and Elena Verna (VP, Consumer Business & Growth, Malwarebytes) discuss models for product growth.
Our top 3 takeaways:
1. Figuring out where users came from and running surveys against new users helped Malwarebytes figure out their user personas.
2. Marrying quantitative and qualitative data helped them better understand their users and build product strategy.
3. If you’re not talking to your customers, you’re not building products for them, you’re building for yourself.
