This is an audio version of the Wikipedia Article:
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00:02:13 1 History
00:02:22 1.1 Previous concepts (1964–1977)
00:05:11 1.2 Pre-history (1977–1981)
00:07:24 1.3 Launch
00:11:29 1.4 Original VJs and format (1981–1994)
00:19:00 1.5 Breaking the "color barrier" (1981–1983)
00:25:50 1.6 iVideo Music Awards/i (1984–present)
00:26:38 1.7 Special, annual events (1986–present)
00:29:41 1.8 Live concert broadcasts (1985–2005)
00:32:01 1.9 Formatted music series (1986–present)
00:35:42 1.10 Rise of the directors (1990–1993)
00:38:58 1.11 Alternative is mainstream (1991–1997)
00:41:45 1.12 Electronica and pop (1997–1999)
00:43:39 1.13 iReturn of the Rock/i (1997–2004)
00:46:55 1.14 iTotal Request Live/i (1998–present)
00:49:05 1.15 Milestones and specials (1999–present)
00:52:37 1.16 Decline in music videos (1995–present)
00:55:22 1.17 iFNMTV/i and iAMTV/i (2008–present)
00:58:10 1.18 Recent music programs (2009–present)
01:01:28 1.19 Post-iTRL/i live shows (2009–present)
01:06:22 2 Other programs
01:06:57 2.1 First format evolution (1985–1991)
01:09:02 2.2 Reality programs (1992–present)
01:15:56 2.3 Animated programs (1991–present)
01:17:48 2.4 Comedy and drama programs (1989–present)
01:19:03 2.5 Rebroadcast programs
01:20:19 2.6 Impact and recognition (2010)
01:20:54 3 Logo and branding
01:27:09 4 "I Want My MTV!"
01:29:10 5 Influence and controversies
01:30:19 5.1 Subsequent concepts
01:33:31 5.2 Censorship
01:35:16 5.3 Andrew Dice Clay
01:36:09 5.4 iBeavis and Butt-head/i
01:37:02 5.5 iDude, This Sucks/i
01:37:35 5.6 Super Bowl XXXVIII halftime show
01:39:49 5.6.1 Nipplegate
01:40:28 5.7 Moral criticism
01:42:03 5.8 iJersey Shore/i
01:45:04 5.9 iResolutions for White Guys/i
01:46:00 6 Social activism
01:46:44 6.1 iChoose or Lose/i
01:48:27 6.2 iRock the Vote/i
01:48:44 6.3 iMTV Act/i and iPower of 12/i
01:49:18 6.4 iElect This/i
01:50:06 7 Beyond MTV
01:50:41 7.1 Sister channels in the US
01:56:22 7.2 Internet
02:01:35 8 See also
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Speaking Rate: 0.8880300609535708
Voice name: en-US-Wavenet-B
"I cannot teach anybody anything, I can only make them think."
- Socrates
SUMMARY
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MTV (originally an initialism of Music Television) is an American pay television channel that serves as the flagship property of owner Viacom Media Networks (a division of Viacom) and is headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.
Since its inception, MTV has toned down its music video programming significantly, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods. MTV had struggled with the secular decline of music-related subscription-based media. Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards other media platforms, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences. In April 2016, then-appointed MTV president Sean Atkins announced plans to restore music programming to the channel. Under current MTV president Chris McCarthy, reality programming has once again become prominent. Most days are filled with extensive repeat marathons of Ridiculousness, Catfish, and episodes from the Jersey Shore and Teen Mom franchises.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving the channel as of January 2016.
