A recent study in the Journal of Business Venturing Insights found that habitual entrepreneurs have higher cognitive flexibility and increased gray matter volume in a specific brain region compared to less experienced entrepreneurs and managers. This study links entrepreneurial experience with cognitive and neural adaptations.
Cognitive flexibility, the ability to adapt and switch strategies, is crucial in entrepreneurship. It is positively associated with entrepreneurial intentions, alertness, creativity, and innovativeness. However, previous studies focused mainly on students, leaving a gap in understanding experienced entrepreneurs, especially habitual entrepreneurs who repeatedly launch new ventures.
Habitual entrepreneurs, who start multiple businesses, are significant yet underexplored. Understanding their cognitive flexibility and brain structure differences is important for advancing entrepreneurship knowledge and practice
Reference And Sources
Dolan, E. (2024). Researchers connect entrepreneurship to cognitive flexibility and brain structure. PsyPost
