The lack of technologies and materials in Russia due to Western sanctions makes producers of goods return to the old Soviet brands and technologies. But Russia is not USSR; the quality of products and materials is seriously questioned. Economists predict the continuing economic decline over the entire territory of Russia. And goods manufacturers want to somehow boost sales of their low-quality products – by using nostalgic naming that returns memories to Russians about the Soviet times. Interstingly, nostalgia for USSR is one of the reasons that caused the support for the Russian invasion of Ukraine in the first place. Learn more about this – in our report.
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