Media buying (sometimes it's also called media activation, digital activation, etc) is one of the most basic concepts in marketing. This video talks what is media from a marketing perspective, what does media buying means, and how to buy media (Direct vs Programmatic).

Disclaimer: This video only represents my opinions. It does not reflect the views of any organization I may or may not be associated with.

DMA EP 2: What is an impressions: [ Ссылка ]

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