The hypodermic needle theory of mass communication revolves around the idea that mass media messages are shot into people forcibly. Get more insight into this idea, sometimes known as the bullet theory, with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

свернуть