🔑UNLOCK the ✨SECRETS of INFLUENCER Marketing✨
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🧲 Turning micro-influencers into MAGNETIC BUSINESS OWNERS 🧲
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*Source on Micro-Influencer marketing being on the rise/ROI Stats: [ Ссылка ]
Influencer marketing has allowed countless people the opportunity at a new way to earn revenue, often within industries they already have passion for. Nearly half of all humans watch an hour or more of streaming video each day, which gives influencer marketers an opportunity to slide into those precious 60 minutes.
With the endless amount of content available to viewers, maintaining interest remains paramount in an era where people can easily swipe or scroll to the next video instantly. A major solution for the shift in viewing habits has influencers and creators flocking to short form video, where oddly enough some viewers can be more engaged for a fraction of the time.
Because long form video traditionally serves the purpose of teaching people more advanced topics over several minutes, short form video will not be a good platform to deliver this type of content.
For influencers seeking to market produces or services, delivering specific information quickly remains an ideal way to utilize the growing trend of short form videos. While influencer marketers had previously made full length videos to promote similar things, short term video guarantees a more engaged viewer for a fraction of the time. Short form video gives creators and influencers the opportunity to deliver abrupt value in a very short period of time, without worrying much about losing the attention of their potential viewers.
As influencers and micro influencers seek to enrich the brand experiences of others, optimizing your content specifically for short form video will be crucial to making the natural transition on your social media channels, creating an easily digested piece of content that serves the goals of your brand partnership.
In addition to short form video exploding throughout TikTok, Instagram and YouTube, micro influencer marketing in general continues to expand into 2023. Because many brands are finding a more lucrative ROI when working with micro influencers that command a smaller but engaged audience, creators active in the micro influencer marketing community will see huge opportunities going forward.
Much of what makes micro influencer marketing lucrative for brands depends on the authenticity of creators who control these social streams. Maintaining your true voice and authenticity throughout all of the content you create will command a more engaged audience, which can lead to brands being extremely receptive to working with you if you're a match for their product or service.
00:00 2023 Influencer Marketing Trends
00:34 Short Form Video Rules
03:23 Authenticity is KEY
06:03 Micro Influencer Marketing EXPLOSION
07:00 Introducing Live Stream Shopping
08:18 Everything Influencers NEED to Succeed
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