I mean, you know, we're looking at 62% of young children are dropping out of sports, 62% and they cite the fact that it's not fun anymore. Let these kids be imaginative, which, you know, like in our stories, it's important that, yeah, there's a fantasy nature to it, right? When we have fire breathing winged horses and things of that nature, those are actual drills that are taking place. We don't have fire breathing winged horses actually performing that, but we do have ball machines that are spitting balls at tennis players, right? And so all of our stories are all anchored in an element of truth so that children feel like when they are doing these drills with these ball machines, they can envision maybe it's a fire breathing winged horse. And so we root our magic in reality so that when kids experience these things, particularly the failure side of it, they can connect it to one of our stories and say, okay, I've seen this before.
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