In America, this is a magic moment for Moto Guzzi. Its brand visibility and sales are soaring, thanks to the warm reception given to the V7 and California ranges and the success of its advertising programs, notably the campaign fronted by actor Ewan McGregor, a passionate devotee of the Italian eagle.
So it was time to give the European press a taste of the American take on the Moto Guzzi legend. The idea came to life in July, when fifty journalists – from Italy, France, Britain, Germany, Austria, Sweden, the Netherlands, Belgium and Switzerland and, of course, the USA – travelled to Pasadena to meet Miguel Galluzzi at the new Piaggio Advanced Design Center Corporation (PADC) and try out the Moto Guzzi California 1400 range.
California in California - Summer 2014
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