The all-new Jeep Wrangler Red Rock Concept looks like the type of package that Jeep would have revealed at the Easter Jeep Safari earlier this year. Although Jeep saved it for SEMA, the package is inspired by the 50th anniversary of the annual Jeep lovers' gathering in Moab and the Red Rock 4-Wheelers club that organizes it. The concept's upgrades make the already-rugged Wrangler Unlimited Rubicon Hard Rock even bigger and tougher. The Red Rock 4-Wheelers and Easter Jeep Safari attendees will participate in the 50th annual Safari in 2016. The event celebrates all things Jeep (and 4x4 in general), and since 2002, Jeep and Mopar have been revealing unique Jeep concepts there, designing more than 50 in total. This year, Jeep pulled out the stops and wowed the crowd with concepts like the Wrangler Red Rock Responder pickup and Jeep Chief. In the past, it was the 2013 Wrangler Stitchand 2012 Mighty FC bringing added buzz to the desert of Southeastern Utah.

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