As UX researchers we lean on traditional user interviews. Yet asking questions is often not enough. Learn from 2 experts how to get deeper insights with creative research techniques ⬇️
UXinsight hosted a meetup with Christina Li and Karin den Bouwmeester who shared examples of creative research techniques and practical tips applying them 💪 Creative research approaches can not only help us understand our users better, but also increase engagement with research participants and ultimately have a bigger influence on product development 🚀
Moderated by Anna Efimenko
More information about meetup & speakers: [ Ссылка ]
Timestamps
00:00 Speaker introduction: Christina Li
01:00 Talk by Christina Li: Supercharge your product insights with creativity
05:27 Three categories of creative research techniques
05:58 Contextual techniques
13:10 Co-design techniques
19:35 Reflection techniques
28:44 How to make creative techniques work
33:16 Q&A and discussion with Christina Li
42:19 Speaker introduction: Karin den Bouwmeester
43:13 What do UX researchers mean by creative research techniques?
45:17 Definition: Creative interviewing technique
45:49 Why do we need creative interviewing techniques?
47:15 Pick an item: simple creative technique for your interviews
48:49 Discussion about 'pick an item' technique
52:29 Word associations: simple creative technique for your interviews
57:00 Discussion about creative interviewing techniques
Let's connect
Website: [ Ссылка ]
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Meetup: [ Ссылка ]
