Chief financial officers are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
Thijs Bijleveld, VP of Sales for EMEA and APAC, Streaming and Consumer Technology at Imax, tells editor-in-chief Omar Oakes why tech vendors for connected TV need to "reshift our focus".
Imax's leading commercial executive also discussed his talk at Connected TV World Summit 2024 on next-generation streaming quality and cost optimisation.
Find out more about Connected TV World Summit on our events website: [ Ссылка ]
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