Who says you can't bottle New Orleans? Crystal Hot Sauce is made with three simple ingredients: aged red cayenne peppers, distilled white vinegar and salt. Nothing artificial. It’s 100% real. Like New Orleans.
Crystal isn’t about heat. It’s about flavor. In times like these, it’s also about honoring and supporting the New Orleans arts community which is struggling as a result of the pandemic.
According to Pepper Baumer, president of Crystal Hot Sauce, “Crystal is New Orleans in a bottle. The Baumer family's connection to the local flavor of this city and this region goes back a very long time. We are excited to showcase the unique talents of the people of this city.”
The campaign was developed with the help of Fire on the Bayou who compiled a team of local artists, including renowned collage artist/mixed media film maker Simon Blake. Blake worked with images from muralists including, Robyn Halverson, Chris Pavlik, Henry Lipkis, B Cameron White, Rebeka Skela, Jamar Pierre, Conor Kolk, and John Lee Sanders. The estates of Fats Domino and Dr. John gave their permission to use the likenesses of two of New Orleans’ most beloved stars.
The music was composed by Oscar/Golden Globe winner Donny Markowitz and produced by famed Grammy winner Misha Kachkachishvili of Esplanade Studios. The soundtrack features Markowitz on bass, Stanton Moore of Galactic on drums, and Brandon Lewis and Charlie Gabriel of Preservation Jazz Hall on trumpet and sax/horns respectively.
