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When a client decides to work with someone else (or buy someone else's product), it stings, but nothing hurts as much as when a prospective client says you're too expensive.
It hurts. It feels like you're business isn't worth what you're charging, and you immediately second-guessing your prices.
Here's the ironic part: I lost the most clients when my prices were at their CHEAPEST.
When I focused on marketing the benefits of my services (and not just my services themselves), clients began booking with ease. Even as I raised my prices, the bookings increased.
This video explains how I made it happen and the things you can implement in your business to explain the benefits of your products or services.
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