Working Backwards is process of discovery and invention that delivers customer delight, from a specific SaaS lens. Enabling our customers who are building SaaS on the Working Backwards process is how we can help them stay customer obsessed and work backwards from the moment that the service is in a customer’s hands. Ultimately, you will leave this session with guidance on how your customers can use the Working Backwards process as a repeatable process to enable innovation at scale.

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