Today’s guest is Dr. Gad Saad, Professor of Marketing at Concordia University in Montreal and an evolutionary behavioral scientist.

Dr. Saad is the author of the books The Evolutionary Bases of Consumption, Evolutionary Psychology in the Business Sciences, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature, and his latest, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense.

He is known for pioneering the use of evolutionary psychology in understanding marketing and consumer behavior.

Dr. Saad hosts regular discussions on his YouTube channel, The Saad Truth, and his podcast, The Saad Truth on how idea pathogens are destroying logic, science, reason, and common sense.

You can learn more about Dr. Gad Saad at gadsaad.com

Follow him on Twitter @GadSaad , on Instagram @doctorgadsaad , and on Facebook @Gad Saad

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Navy Federal Credit Union
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