Stakeholders are individuals or groups with an interest or incentive in a venture’s success or failure.

Different stakeholders have different motivations.

For example, a company’s shareholders look to maximize profits, while the company’s employees want to maximize their compensation.
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0:00 Stakeholder Definition
0:24 Stakeholders in Business
0:59 Internal and External Stakeholders
2:02 Stakeholder vs Shareholder
2:17 Stakeholder Question & Application
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