Retail media has been among the most rapidly growing segments of advertising for the past several years, and 2024 will be another year the channel continues to gain importance in media plans. With ongoing changes related to consumer privacy and data protection, retail media is also becoming critical not just for endemic advertisers but for those in all sectors.

Join Advertiser Perceptions' SVP Business Intelligence Nicole Perrin for this information-packed session that explores:

- How retail media networks are—and aren’t—the latest variety of walled garden
- What deprecation of third-party cookies in Chrome and other identity-related challenges will mean for retail media investment
- How marketers, agencies, and retailers are thinking about advertiser engagement with retail media networks

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