Traction Conf Vancouver 2019: [ Ссылка ] presented by Launch Academy, Boast.AI, and Microsoft for Startups.
Why is it that companies like Dropbox and Atlassian are worth 2x more than regular software companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: the product itself is the primary driver of growth.
Product led growth (PLG) is a go-to-market strategy that relies on the product itself as the primary driver of user acquisition, conversion and expansion. Come hear how you can implement PLG as a part of your strategy and use it to more than 2x your growth.
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