SUBSCRIBE TO OUR RSS FEED: [ Ссылка ]

SUBSCRIBE ELSEWHERE: [ Ссылка ]


Brand leadership expert, author, and speaker Denise Lee Yohn explains what it means to have “brand as business”, why you’re ALWAYS representing not one, but two brands, and the importance of having an integrated approach.

About Denise:

Through her expertise and personal approach, Denise has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Denise enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Denise has won awards from the American Marketing Association, HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Denise serves as the Founder/Director of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego.

Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

Learn more at DeniseLeeYohn.com.

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!

#TACpod #whatgreatbrandsdo #brand #branding #marketing #sales #business #success #leadership @DeniseLeeYohn

свернуть