The DS 8 represents a bold new chapter for DS Automobiles, signaling the French automaker's commitment to innovative design and an all-electric future. This high-riding fastback is more than just a car; it’s a statement of intent as DS strives to solidify its position in the automotive world. Inspired by models like the Peugeot 4008 and e3008, the DS 8 combines futuristic styling, advanced engineering, and eco-friendly technologies to redefine the luxury electric vehicle (EV) segment.
With European sales dropping by 25% in 2024, the DS 8 is the brand's chance to reclaim its momentum. Backed by parent company Stellantis, the DS Automobiles team is pulling out all the stops to create a car that stands out. Unlike its sister brands, DS is fully embracing an electric-only lineup for its next-generation models. The DS 8 will debut exclusively as an EV, powered by the STLA Medium platform, showcasing the automaker’s commitment to sustainability and cutting-edge performance.
Sleek Aerodynamics and Advanced Features
From the outset, the DS 8 was engineered with aerodynamic performance in mind. Design Chief Thierry Metro emphasized the importance of efficiency, resulting in a sleek roofline that is 6 cm lower than the Peugeot 3008. This contributes to an impressive drag coefficient of 0.24, allowing the DS 8 to achieve remarkable energy efficiency.
Under the hood, the DS 8 boasts a 97.2 kWh battery, delivering up to 466 miles of range in its mid-range configuration. Buyers can choose from three variants: a single-motor entry-level model with 256 brake horsepower, a long-range mid-tier option, and a top-tier all-wheel-drive version with dual motors offering 370 brake horsepower.
Futuristic Interior and Smart Innovations
Inside the cabin, the DS 8 introduces a radical departure from traditional designs. The minimalist dashboard eliminates buttons, consolidating controls into a 16-inch infotainment screen. Innovative energy-saving features like neck warmers and heated seats enhance comfort while conserving battery power. The unique four-spoke steering wheel and geometric paneling exude a futuristic vibe, making every drive feel like a glimpse into tomorrow.
Rebranding with Style
The DS 8’s naming system, inspired by iconic French fashion house Chanel, signals a sophisticated rebranding effort. Future DS models, including the successor to the DS3, will adopt this stylish naming convention, cementing DS as a leader in elegance and luxury.
With pricing between €60,000 and €75,000, the DS 8 aims to capture discerning buyers looking for premium EVs. Deliveries to the UK are expected in late 2025, marking an exciting comeback for the brand.
Don’t miss our full breakdown of the DS 8—a car that’s reshaping the future of French luxury EVs. Watch now to see how DS Automobiles is redefining the road ahead!
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