A trademark is the backbone of your brand. Without trademark protection, you run the risk of someone using your name or logo to sell their products or services, which can lead to long-lasting and costly damage to your business.

If you want to protect your business and brand, trademark protection is the way to go. In this video, Zach Eyser, Partner, Trademark and Brand Management Attorney at Founders Legal, provides insight into what a trademark is, why a trademark is important for your business, and how you can obtain a trademark for your business and products.

About Zach Eyster:
Zach’s core practice is to help clients protect and grow the value of their most important brand assets. Zach takes a very practical approach to this work. He does not spend any resource, whether it is a client’s money or goodwill in a negotiation, without a clear idea of how it will pay off in the day-to-day operation of the business. It is always tempting to be distracted by colorful but highly unlikely scenarios during negotiation or when planning a brand strategy. Zach trains his and his clients’ focus on the most relevant, profitable, and protective positions to take, and he fights for them with great energy and enthusiasm.

To learn more about Zach or to request a free trademark consultation, visit www.FoundersLegal.com

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