Lexus has undertaken a complete reinvention of the RX large luxury SUV, building on the model’s great heritage and breaking new design and technology boundaries to increase the breadth of its capabilities and its appeal to an even wider customer base.
In 1998, the original RX model founded the market segment for luxury-focused SUVs. Since then, it has continuously evolved, notably becoming the first electrified model in the premium market with the launch of the RX 400h in 2005. Today, it is firmly established as a global core model for Lexus with 3.5 million sales – 300,000 of these in Europe. The all-new fifth generation model range will strengthen this position and Lexus’ reputation for design and technology excellence.
Source : Lexus
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