Obsessed with customer loyalty? Roshelle from Yotpo is joining me on episode 78 of The Ecom Show to share her secrets to mastering customer lifetime value (CLV) and customer retention.

Yotpo is an eCommerce marketing platform that offers a full suite of solutions for collecting customer reviews and referrals, building loyalty programs, and SMS marketing.

We'll discuss:

- Effective digital marketing and zero-party data

- Why every eCommerce brand needs loyalty-based programs

- Building engagement

- How to boost your customer retention and CLV with VIP tier-based systems

0:00 - Intro
1:05 - Roshelle's Journey Into Digital Marketing
2:16 - What is Yotpo?
3:47 - What is Zero-Party Data?
6:59 - What are Engagement-Based and Loyalty Programs?
8:47 - What Can Brands Offer to Their Customers Beyond Discounts?
12:52 - How and When to Build a VIP Tier
21:21 - Tips for Q4
22:50 - Who Inspires Roshelle in Digital Marketing?
25:47 - How to Contact Yotpo

The Ecom Show is sponsored by Budai Media, a digital marketing agency that scales eCommerce businesses to 8 - 9 figure annual revenue with email marketing, retention marketing, website conversion rate optimization, and more.

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#zeropartydata #yotpo #digitalmarketing #eCommerce #customerretention #customerlifetimevalue #retentionmarketing #customerloyalty #VIP

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