Keyword research is a vital step in the success of any online business looking to drive more traffic to a website. You've probably been told that you need to create amazing content....But, what about?

With proper keyword research, it takes the guessing out of what you need to write about. You'll have a list of great content ideas.

Are some keywords better than others?

If yes, how do you know?

In this Stukent Expert Session, George Do of LongTail Pro discusses how to find the best keywords that will be more beneficial to your e-commerce business. Many tools are mentioned that help make this process easier. LongTail Pro is one of them.

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