In this engaging conversation, Mohammed Younas speaks with Rachel Stephan, a seasoned expert in event marketing and the founder of Snowball. They explore the evolving landscape of event marketing, discussing the challenges of early registration, the power of peer-to-peer marketing, and the differences in event marketing strategies between Canada and the U.S. Rachel shares her insights on leveraging technology to enhance attendee engagement and the importance of creating memorable experiences for both new and returning attendees.

The discussion also touches on the unique challenges of marketing virtual versus in-person events and concludes with Rachel's favorite events and her approach to building connections in the industry.

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00:00 Introduction to Event Marketing and Rachel's Journey
05:46 Challenges in Early Event Registration
14:43 Encouraging Promotion Among Speakers and Attendees
20:59 Virtual vs. In-Person Events: Marketing Strategies
27:55 Favorite Events and Closing Thoughts

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