During the chaos of the COVID-19 pandemic, the fitness industry was viewed as non-essential in most states. In addition, the media and government officials, despite data to the contrary, had many negative misperceptions about the industry including being destinations that spread COVID, a reputation that many people in the public still believe. In addition, the financial impact to the fitness industry of layoffs, bankruptcies and significant decrease in revenue is not really understood by the media, public and officials, which has led to a lack of relief for the industry. This presentation will share how we can think about repositioning our industry to be viewed as essential. Francesca Schuler, CEO of In-Shape Fitness and one of the founders of the California Fitness Association, is the presenter.
This video is from Club Industry's Future of Fitness virtual event March 9-10, 2021. More sessions from this free event can be viewed on-demand through August 2021 by going here: [ Ссылка ]
