In our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories.

Panelists for this episode include Rami Essaid, CEO of Finmark and leader behind the financial modeling and planning category, and Melanie Fellay, CEO of Spekit and leader behind the digital adoption and enablement category.

You'll walk away from this episode with an understanding of leadership hiring, customer reviews, and keyword research.

BONUS! Melanie explains the steps involved in developing a differentiation strategy for category creation.

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