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A business that struggles to make sales nine times out of ten doesn't have a clear and specific value proposition. A value proposition is a promise that you make to your customers once you start working with them. It essentially articulates exactly what you bring to the table and how your customers' lives will be better after working with you. Value propositions are extremely important because they identify exactly who you work with, the problems that you solve for that group of people, and the results that they are likely to see if they work with you.


CHAPTERS
0:00 What Is Value?
0:58 What is Value Proposition? (With Examples)
3:06 What is A Strong Value Proposition?
3:42 Value Proposition Design
4:09 Value Design Step #1
4:19 Value Design Step #2
4:49 Value Design Step #3
5:15 Mental Contrasting
6:32 Our Own Example of Value Proposition
7:13 Value Proposition Formula (With Examples)
8:58 Know Your Customer Pains and Gains
9:42 Up Next


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👋 ABOUT ME:
I am Mike Killen. My mission is to help freelancers, digital marketers, marketing agencies, and business owners make as much money as they want while making a meaningful contribution. This channel is dedicated to helping you learn and build sales skills, business frameworks, and digital marketing tools so you can serve an audience and be valuable in the marketplace.

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