As per Business Insider Facebook Messenger is the 3rd most downloaded App. Facebook messenger claims a potential audience of over 1.3 billion people. More than 2 billion messages are sent between people and businesses every month on Messenger.
With the advent of chatbots and the capability of building a subscriber list in Facebook messenger it is undoubtedly the hottest tool available for marketers to exploit right now. For a better perspective, Facebook messenger and Gmail both have close to 1.2 billion active users however messenger beats Gmail when it comes to app downloads. Also, Facebook messenger has way better open rates as compared to email marketing.
These stats clearly indicate how important it is for marketers to leverage Facebook Messenger

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