Email Marketing Best Practices in 2021.
In this video, I'm sharing my best email marketing tips and tricks from driving $75 million in email attributable revenue for my clients over the last 3 and 1/2 years.
Starting with my 2021 Email Bible:
1. AT THE VERY LEAST 20% of your revenue should come from email.
25%-30% of revenue from email is norm for our clients
Some clients are at 40%+ of their total revenue from email
2. Aim for a healthy revenue split amongst your campaigns and flows (email automation).
3. You MUST leverage list segmentation. The quickest way to end up in the spam folder is by batching and blasting everyone on your list.
I’ll show you the criteria for a 30 day engaged segment. This segment is best for daily or multiple time per week senders.
If you send once a week or even monthly the segment, lengthen 30 days to 60, 90, 120+ days to be more inclusive.
Clean Your list:
In-addition to leveraging segmentation, you must also regularly clean your list (i.e. delete or suppress unengaged contacts).
2 reasons for this:
Account health (increase deliverability)
Cost savings ($100’s to $1,000’s of dollars per month)
Who should be using email:
ALL Ecommerce Brands should leverage email.
We love working with consumables & topicals brands due to high repeat purchase potential.
Mid and high ticket items are also great since a ton of nurturing needs to happen.
My Background:
Partner at Structured Agency, an ecommerce marketing agency that currently helps 150 of the fastest growing Ecommerce brands acquire and convert more customers.
Some brands we work with include Crossnet, Eight Sleep, Poo-Pourri, and so on.
I run our retention division (primarily email + some SMS) where we’ve sent over 1 Billion Emails and driven over $75 million in Email Revenue for our clients over the last few years.
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