On today’s hyper-competitive and fragmented landscape, the power of personalization cannot be underestimated. Consider that:
- 90% of consumers find marketing personalization somewhat or very appealing.
- 80% of consumers are more likely to make a purchase from a brand that offers personalized experiences.
- 72% of consumers say that they only engage with personalized messaging.
In this video, Sitecore Marketing Director, Asia, Upali Dasgupta, and Horizontal Managing Director and Digital Strategist George Smith explore:
- Creating content for every stage of the customer journey
- Rewiring your content creation and distribution process across channels
- Meeting the high-volume content needs of your personalization strategy
After watching the video, click the link below to learn how your brand should approach, and overcome, personalization barriers that keep you from encountering, engaging, and energizing your customers.
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