At KYIV NOT KIEV, we strive to match teams that create the best English content about Ukraine. And without a doubt, one of those teams is @SaintJavelinOfficial . That's why it is particularly pleasing to announce today the release of a new interview by KYIV NOT KIEV with Saint Javelin's founder, @ChristianBorys.
Recognized as the 'million-dollar meme', Saint Javelin has not only channeled $2.5 million to support Ukrainians, but has also become a potent symbol of Ukrainian resistance. Their impactful designs are proudly worn by thousands of people around the world, including the Ukrainian soldiers and Defense Minister Reznikov alike.
Christian’s ambitious vision? To transition all production to Ukraine, thereby creating a brand akin to Patagonia, but where everything is made right here in Ukraine. This exciting journey of entrepreneurship, commitment, and resilience reveals a story of a brand, aiming to contribute to the restoration of Ukraine, while producing top quality products.
Watch the conversation with Christian Borys, where we will delve deeper into his plans and the company's successes. Ukrainian stand-up comedians Anna Kochegura and Nastya Zuhvala, along with TV presenter Yaroslava Kravchenko, have also engaged in the conversation with Christian about how humor is helping Ukrainians deal with the trauma of war. And, of course, we will explore his top Ukrainian memes that emerged after the Russian invasion.
#KyivNotKiev #SaintJavelin #MadeInUkraine #ChristianBorys #StayTuned #ukraine
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00.01 – Intro
01.46 – About Saint Javelin’s team
02.29 – If a Ukrainian places an order, where the item will come from
04.16 – Plans to move all the manufacturing to Ukraine
05.57 – Top-countries with the biggest share of orders
07.06 – What drives customers when buying something from Saint Javelin
08.42 – Why people abroad feel so much support for Ukraine
10.45 – About plans to include military trophies into SJ’s product line
14.27 – How long will the world’s interest in Ukraine last
17.13 – About future collaborations with Ukrainians. Crimea Beach Party
19.41 – About “Saints” collection
22.39 – Amount donated to Ukraine
23.17 – About jokes and memes as a symbols of UA resistance
28.07 – How to explain Ukrainian dark humor to the western audience
31.48 – How Saint Javelin’s audience changed over the year
34.33 - Accusations of sacrilege
37.24 – Top-3 best Ukraine-related memes after the invasion
40.00 – Who would Christian want to see wearing Saint Javelin t-shirt
41.19 – Saint Javelin’s mission to help rebuild Ukraine
