Alex is the CEO and co-founder of EnsureAI, a fraud prevention platform for digital goods. He shares his insights on the importance of understanding the details in fintech and the challenges of dealing with funds and fraud prevention.

Three things in this episode that we dive into.
1️⃣ The importance of not treating fraud as a cost of doing business
2️⃣ Adopting machine learning models to analyze real-time data for revenue assurance and chargeback guarantees
3️⃣ Why KYC data doesn't prevent payment fraud

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Time Stamps:
Alex's journey into fintech [00:02:58]
Importance of understanding details in fintech [00:07:56]
Understanding the Details in Fintech [00:09:14]
Realizing the Need for a Fraud Platform [00:10:59]
Opportunities for Digital Goods Retailers [00:15:13]
Identity Verification [00:18:09]
Behavior Anomalies [00:20:10]
Total Cost of Fraud [00:27:02]
Consumer Confidence [00:28:10]
Revenue Loss [00:28:38]
KYC Fraud [00:35:30]
Don't rely on KYC [00:38:28]
Identifying fraudulent patterns [00:39:59]
Advice for fintech founders [00:42:56]

This is a Production of Diamond D3, Media

ABOUT:
Alex Zeltcer: Alex Zeltcer, a seasoned executive with a passion for scaling organizations, is the CEO and Co-Founder of nSure.ai, a company that empowers online merchants to sell digital goods with confidence. Zeltcer's leadership style is characterized by his commitment to establishing excellence in culture, building efficient infrastructure and processes, and focusing on achieving the right targets for rapid growth.

Before founding nSure.ai, Zeltcer held executive positions in startup companies and large corporates, including serving as the CEO and co-founder of artizone, COO & GM of Zeek, and General Manager of Dassault Systemes Israel. He holds an MBA in Finance and Marketing and an Engineer’s Degree in Electrical and Electronics Engineering from Tel Aviv University.

nSure.ai : nSure.ai is a world leader in AI-powered advanced fraud prevention for high-risk digital transactions. We provide a unique multi-tenant platform that empowers our customers with their own AI/Machine learning model. Our platform's ability to collect, aggregate, and analyze behaviors and data in real-time enables nSure.ai to deliver payment approvals north of 90%, along with chargeback guarantees that substantially improve our customers' top and bottom lines. nSure.ai currently serves clients across four continents - among them are global leaders in the gift card, gaming, crypto and online travel segments.

Tedd Huff: President & Founder of Diamond D3, a professional services consulting firm focused on global payments and marketing. He is also a video podcast host and producer of Fintech Confidential and Head of Corporate Strategy at Corvia.

Over the past two and a half decades, he has contributed to FinTech startups as an Advisory Board Member, Co-Founder, and Chief Experience Officer, providing strategic and tactical direction for Global Payments OpenEdge, Heartland Payments, Nuvei, and TSYS, among others, focusing on growth while delivering innovation, process improvements, and user experience-driven value to simplify the complexity of payments.

Diamond D3, Media: A media creation, management, and production company delivering engaging content globally

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