Too many small businesses open without enough research or thinking about if their business model is actually viable. That's why 45% of businesses fail in the first five years of business.
Unit economics is so important in determining if your business can actually be a success and you should do this analysis before spending any money or making any financial commitments for your new business.
The best part, it's super easy to do this analysis, especially if you do the necessary research (covered in the second half of the video).
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