Great Day for PPC Automation was a first-of-its-kind conference on 18 October 2017 at Tabakfabrik Linz in Austria, uniting online retailers, distributors, ecommerce enthusiasts, and all those interested in the latest trends and upcoming innovations from the SEA, SEM, and Google universe, as well as in Artificial Intelligence and Machine Learning. The event was packed with notable speakers and experts, partners like Google, Naspers, Bloofusion, Salesforce, and Bing Ads were among our 300+ guests.

Evan Waters is Director of Growth and Performance Marketing at Naspers. In his talk ”Laying the Foundation for Automation”, Evan spoke about which PPC automation tactics are proven winners, what to consider before converting your AdWords account to automation, how automation works in new markets, and which best practices to follow. He also offered a checklist for tracking, campaign structure, and keyword structure.

Watch the full video at www.greatday-event.com

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